Trying to decide whether it’s time to refresh the look of your organization?

Going through a rebranding exercise can sound tedious and frustrating, but if done correctly the process of rebranding can often spark necessary growth, creativity, and conversations before your new logo is ever finalized.

But how do you know you need to rebrand?

The fact that you’re asking this question is a pretty good indicator that the time has come, but if you’re looking for more confirmation, here are a few clear indicators of a need for rebranding.

  • Your branding was created 10+ years ago
  • You are considering an organizational name change in the future
  • Your competition has a better overall style than you do
  • You have to make excuses when you hand out your business card or website URL
  • You’ve added business lines that aren’t well reflected in your brand messaging
  • Your company received some bad press recently and needs to make a change
  • You want to appeal to a younger demographic
  • You’re having a hard time hiring good talent
  • Your culture has changed and your brand no longer showcases who you are
  • You want to position yourselves at a higher price-point in the market
  • Customer engagement and sales have slowed in recent years

If 1–3 of these apply to your organization:

You have some good reasons to make a change in branding, but perhaps your money could be better spent elsewhere. Bolstering your social media presence or starting a solid digital advertising campaign may be a good starting point. Bonus idea: sit down and have a meeting to discuss your current brand with a few key employees. See what ideas or insights that conversation generates regarding the direction of your business and whether your branding makes sense for where you are and where you want to go.

If 4–7 of these apply to your organization:

It’s time to start planning a brand change. Your current brand isn’t doing what you need it to do to be successful. Start thinking about who you need to target with a new brand and whether a name change might be necessary to accomplish your vision.

If 8–11 of these apply to your organization:

Get some help today! You’ve got at least eight good reasons to change your brand, and it’s time to get the ball rolling.

Ready for a rebrand?

Book a free 15-minute Discovery Call with TwoTone Creative and let’s talk about where your brand is now and where you want to go.

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