Your homepage is the front door of your business or organization, intended to give your audience a firsthand look at who you are and what you do.
But if you don’t optimize your homepage, you could end up with a bland, poorly designed digital storefront that drives your audience away instead of drawing them in.
Contrary to popular belief, your homepage should not be about you. Far too much copy is wasted telling the world what a great workplace you have, how many awards you’ve won, and how fancy your company vision is.
More than anything else, visitors to your website need to know how you solve their problems. They are the hero struggling to overcome, and you are the guide who can show them how to do it.
Your keys to fixing your copy:
Take your inspiration from well-designed magazines, not a Russian novel. Your page copy should have structure, hierarchy, and compelling visual components that communicate clearly and draw eyes to your call to action.
Visual keys:
If your audience is stuck with vague action steps like “Learn More” or “Click Here,” they won’t know how to move forward with you—or what they get when they do. A clear call to action makes it easy for the audience to take the next step to work with you.
Clarify your call:
The average human’s attention span is just eight seconds, and one study found that 40 percent of people will abandon a page that takes three or more seconds to load. Make sure you’re answering your audience’s questions quickly, or they might start looking for another option.
How to fix it:
Book a free 15-minute Discovery Call with TwoTone Creative and get the help you need to create a website that is right for your audience.